Monday, June 16, 2008

Marketing From Your Conscience

By Steve Pavlina Years ago I learned a simple yet powerful marketing secret: You must become so convinced of the benefits of your product or service that you feel you’d be unjustly depriving people by not doing everything in your power to get the word out. I was infected by this attitude from Jay Abraham. Jay has an absolutely brilliant way of thinking about marketing. For example, if you’re an accountant, and you’re skilled at saving people money on their taxes, Jay might ask how much you save your average client. Say it’s $500 per year. And then Jay would ask how much you charge. Say it’s $200. Then Jay might take you through a conversation like this: Jay: So it’s costing people a net $300 per year not to do business with you. You: Yes, that’s fair to say. Jay: How long does your typical client stay with you? You: About three years. Jay: So that’s a total of $900 then. People are effectively being charged $900 not to work with you, $900 they would have otherwise been able to keep. You: Alright. Jay: So if you meet someone and don’t tell them about your service, you’ve just cost them $900. You: Hmmm… Jay: You have a duty then to share this knowledge; to do otherwise would be irresponsible. You: That’s a strange way to think about it. Jay: What’s strange about it? If you have the ability to save people $900, then you’re costing everyone $900 they could have saved whenever you don’t tell someone about your service. Don’t you have a moral obligation to save people this $900 if you can do it? Wouldn’t it be unethical not to do it? You: How is it unethical? Jay: You’re cheating people out of $900 you could have saved them. All you had to do was speak up - or at least try. What might that $900 mean to certain people? You’d be costing people a great deal of additional enjoyment, education, retirement income, vacations, etc. I consider that kind of negligent behavior unethical. Don’t you? You: I just never thought about it that way before. Jay: Start thinking about it that way then. In other words, if the product or service you provide is truly of benefit to others, then marketing becomes a duty. Not spreading the word is irresponsible and unethical. Of course, the opposite is also true. If you have a product or service with no real benefit, then to actively market it would be irresponsible as well. If deep down you have doubts as to whether what you’re providing is of real value, you’ll probably sabotage yourself in your marketing efforts. I see this all the time among small business owners — they often don’t believe enough in their products to aggressively market them. So they hold back and fill their days with non-marketing activities instead. Doing too much marketing makes them feel uncomfortable. I’m not advocating trying to fool yourself into believing in your product/service when you don’t. I’m suggesting you consult your conscience to see what you already believe. If you run your own business and don’t market it very well (a common situation), is it possible you don’t really believe in the benefits you provide? Or if you feel you’re ready for a better job but don’t go out and apply for one, could it be that you secretly feel the potential employer would be better off hiring someone else? How well do you market yourself in other areas? Do you hold back from pursuing new friendships or relationships because you don’t believe enough in the benefits that others would experience from your companionship? What would happen if you truly believed in the benefits you can provide? When you find your conscience is holding you back from effective marketing, don’t try to squash that inner voice. Listen to it. Hear what it has to say. Are your products just wasting people’s time? Are your services pointless? Would an employer be better off hiring someone other than you? Would a friend be better off without you in their life? Your conscience can point you in the direction of greater internal congruence, allowing you to market yourself very naturally and eagerly. Sometimes this involves recognizing the genuine benefit that’s already there, such as with the accountant example at the beginning of this article. But other times it requires changing the offering to create a new benefit that really matters to you. When I started StevePavlina.com, I had to remember this powerful lesson: marketing must align with conscience. I can tell I’m congruent in this area when I’m eager to do marketing work instead of wanting to put it off. If I feel a desire to procrastinate on marketing, I know something is wrong. So I run through one of those imaginary Jay Abraham conversations in my mind to see where I stand. What is the real benefit I’m providing? How can I quantify it? What will I be costing people if I don’t market to them? Why do I have an ethical duty to market this information? Be careful not to confuse this with vanity, which is self-directed. This type of motivation is directed outward. It’s not about telling yourself how great you are. It’s recognizing what you can do for others that really, truly benefits them. If I think about myself being a great writer or speaker, that isn’t going to help my marketing. In fact, it will likely hurt me by injecting too much ego into the message. But if I think about what real benefit I can offer someone, that is very motivating. My understanding of this benefit must be rooted in the facts, not on a fictionalized exaggeration. Recognize and acknowledge the real, down-to-earth benefits and what they can actually do for people. And if the benefits are too weak to give you the feeling that marketing is an ethical duty, then stop your practice of junk marketing, and listen to what your conscience has been trying to tell you all along. What kind of product or service do you feel you really should be marketing and selling? What skills do you need to develop that would make you an intelligent choice for your preferred employer to hire? What do you need to change in yourself to make it genuinely beneficial for others to befriend you? By creating and acknowledging the real benefit that you actually believe in, you accomplish two things. First, your feeling of certainty will move you to action. You’ll become driven to market yourself, your product, or your service because that’s the right thing to do. Secondly, you’ll actually be providing something of value that genuinely helps others. And together these two results will create a positive feedback loop where the more aggressively you market and sell, the more people you help, and the more certain you become that you’re doing the right thing. Acknowledge the real benefit you provide. Don’t fall into the ego trap by exaggerating your impact, but don’t minimize or deny the positive benefits either. Find the truth of the situation. Is your conscience congruently committed to the belief that you’re marketing something of real value, or have you been lying to yourself? And if it’s the latter, how can you correct it? When your marketing message is congruent with your conscience, your motivation for promotion won’t be restrained by hesitation. When you believe that marketing is simply the right thing to do, you’ll do it eagerly, not for your own gratification but because you know you’re genuinely helping people. Copyright Steve Pavlina Steve Pavlina Personal Development for Smart People http://www.stevepavlina.com http://www.stevepavlina.com/blog (blog) http://www.stevepavlina.com/articles (articles) Steve is intensely growth-oriented. He trained in martial arts, ran the L.A. Marathon, and graduated from college in three semesters with two degrees. He can juggle, count cards at blackjack, and make damn good guacamole. Steve is also a polyphasic sleeper, sleeping just 2-3 hours per day and only 20 minutes at a time. So chances are good that he’s awake right now. Article Source: http://EzineArticles.com/?expert=Steve_Pavlina http://EzineArticles.com/?Marketing-From-Your-Conscience&id=99006 hard money mortgage lenders online paycheck calculator hard money lender directory no fax payday advances
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Thursday, June 12, 2008

Marketing Showdown: Mainstream Methods 0 - Packaging 10

By JoAnn Hines Mainstream marketing and advertising is dying. That’s the cue for packaging to step up to the plate and take its rightful place as a powerful product marketing and branding tool. “Ad Age” recently reported that a newly released book reports that 37% of all advertising is wasted. Quite frankly, I agree. I have been studying this issue for a while and examining advertising/marketing messages (especially on packaging) and it is apparent that the new generation of advertising is weak. Every time I see a new campaign I wonder at whom it is aimed. Most the time it is totally unclear who the product is for. Despite all that is being written about marketing to various demographic groups, the advertisers and marketers still dont get it. And, the results are noticeable. Some marketers are trying off-the-wall marketing campaigns. Just look at the demise of Dr. Z. Think about how much money was spent for an advertising campaign that didn’t work. Every product (well almost) has a package and almost everyone has engaged in some type shopping experience. So who is your target audience and how can you reach them now that conventional methods aren’t working? Smart marketers will get busy looking at their product packaging and determining how to make it “connect” with the consumer. The prime consumers are women and seniors, for the most part, and they are continually overlooked in product packaging. Companies that do reach out to this audience typically fall back on preconceived marketing stereotypes. Pink packaging for women and silver or purple for seniors is a major no-no. These markets are enormous yet they are totally underserved and misunderstood by consumer goods manufacturers and their product packaging. The important issue to recognize is that the package is in a position of power to capture a consumer at the first point of contact in a retail environment. It’s “the first moment of truth” whether your package will connect with your buyer — or not. It’s no longer enough to simply describe what’s inside the box. That idea will sink in the sea of sensory overload of competitive products. The package needs to “engage” the consumer by clearly stating value, benefits and reasons why a consumer should make the purchase. How will purchasing the product make someone’s life easier? How easy or convenient is it to use? How does it mesh with the consumers lifestyle? And most importantly, what’s in it for the consumer once they make the purchase? So think about to whom you are marketing. What are their needs and expectations of your product? How you can make an emotional connection with the consumer? Whether it is women or seniors or any other target demographic, you have to entice them to make the purchase. Remember, its not enough just to say what’s inside. You need a compelling message that will engage a consumer to pick your product up off the shelf. Its that critical — 2.6 seconds and then you have lost them. Be prepared for your product packaging to fill the void left by mainstream marketers who aren’t connecting their products to consumers with the right message. Forget the stereotypes of product marketing. They don’t work. Remember the package has the power to fill the void and send the message loud and clear! For more insights on how to package your products to sell, come to the Packaging BootCamp workshop or call me at 1-678-594-6872 by email at PackagingDiva@aol.com Don’t wait until its too late. Make packaging your first thought–not your last. I get hundreds of inquiries a month asking how to package products. Most of the time, they are in crisis mode because they did not think about the package until crunch time. I just got a call from an entrepreneur whose packaging was a disaster. She never thought about the role packaging plays in her products success until her retailer said “NO WAY” to her product packaging. She had to start over. As a result, she lost a great deal of money in the process. To help others learn that lesson before it is too late, I have come up with a basic workshop offering education on packaging products to sell. Whether you are an entrepreneur, inventor, work from home mom, or a small business person with an idea or product it is imperative to understand the role packaging plays in a successful product launch. Packaging 101it is simple and offers the basics of what you need to know. The “Nuts and Bolts” of how product packaging works and the “How To” of packaging. Visit http://www.packagingbootcamp.com Article Source: http://EzineArticles.com/?expert=JoAnn_Hines http://EzineArticles.com/?Marketing-Showdown:-Mainstream-Methods-0—Packaging-10&id=319294 no credit check personal loan payday lottery military bad credit personal loan adverse bad credit loan
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Sunday, June 8, 2008

Close Kept Secrets to Weight Loss Lesson #33

By Tami Close When we are aligned with our Creator, then everything flows simply and easily. We ask for what we want and then we detach. I would highly recommend getting the book, Im Rich Beyond My Wildest Dreams. In it, youll find great information on how to attract what you desire and then learn to detach. Its all presented in a simple format. Heres some key things from the book: God said, Ask and ye shall receive. He did not say, Ask and then go get it yourself. To receive means it is coming to you. You do not have to catch it. When you do not detach, you are telling God that you can do it by yourself. Once you have had the experience with a two-year old, you know exactly what detachment means. Take a two-year old to any store and let her walk next to you. What happens? Sooner or later she will take off running the other way. At first, you take up the chase. You are going to catch that child and grab her hand. But guess what? Two-year olds are fast and quick. Even if you do catch her, your success is only temporary. That ball of energy will scream and kick until you let go so she can run away again. Your little prize is playing chase me. This is not a game adults can win. At some point, hopefully, you learn detachment. When the child runs one way, you go the other and never look back. Bingo! Your two-year old will quickly stop running away from you. In short order she will come running back to find you. This is exactly what you must do once you have written down what you want. Turn away, and the things you ask for will come running to you. Dont wait for them to come to you in order to be happy. Always be happy with your current situation. Write down what you want to have. Think it through. Get excited. Feel like it is already yours. Get enthusiastic about enjoying it. Then do the smart thing. Detach yourself. Turn your back and let the Universe take over. Want what you asked for, but stop caring if you ever get it. You still want it. But in your heart, you must not care if you get it or not. Detachment does not mean you dont go to work. You continue to go about your life. You continue to take action. The difference is now your actions are guided by the powers of the Universe. In nature, Universal Intelligence allows birds to thrive, grass to grow all without any special effort. The earth itself spins and circles the sun with no help from humankind. Nature prospers easily and effortlessly. Humans are part of that ecosystem. We, too, are destined to prosper easily and effortlessly. WOW! Detachmentprobably the hardest thing to do, dont you agree? Do you ever wonder why things seem so difficult, such a struggle? When were living as if we have to control the Universe, then we are saying, I can do this myself. God is saying, Hello! Youve asked for what you want. Now, I will bring it to you. Rely on me. Whats moreever met someone for the first time, and yet you felt as if you have already known him or her? This happened to me recently. I got connected with a wonderful woman, Dr. Tianna Conte, over the telephone. She exuded powerful ancient wisdom and it was such a delight to talk to her. As we were discussing life, she reminded me about the KISS principle. Only her KISS principle is thisKeep It Simply Spiritual! Beautiful, isnt it? Live each day using the KISS principle! As you continue working towards your weight loss goals, remind yourself that each step is spiritual, which means it is easy and effortless. God wouldnt intend it any other way. Write down what you want, be excited about receiving it and then detach. God always delivers. In fact, He is the best delivery man! And above all else, BE HAPPY! Love and hugs, Tami *********************************************************** Helping people fall in love.with themselves Tami Close Weight Loss Consultant 2916 N.W. Bucklin Hill Rd. #291 Silverdale, WA 98383 360-792-2209 http://www.tamiclose.com Tami Close helps people fall in lovewith themselves. She is a weight loss consultant and uses an integrative method, including cleansing and nutritional products from Isagenix, in her weight balancing program. She is certified in healing modalities (Rapid Eye Technology and Emotional Freedom Techniques) to assist people in releasing their negative emotions to help them change their behavior. Tami is a recipient of a grant from the Sumasil Grant Foundation in her work with RET and EFT. She is a master trainer and has a B.S. in Training and Development. She is a #1 best selling co-author with Mark Victor Hansen, Wayne Dyer and Deepak Chopra, Wake Up…Live the Life You Love Finding Personal Freedom. She has also written an e-book, Close Kept Secrets to Weight Loss, along with other e-books. http://www.tamiclose.com http://www.closekeptsecrets.com Article Source: http://EzineArticles.com/?expert=Tami_Close http://EzineArticles.com/?Close-Kept-Secrets-to-Weight-Loss-Lesson-33&id=137918 personal loan calculator alliance and leicester personal loans direct student loans online no credit check auto loan
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Wednesday, June 4, 2008

Mortgage Marketing: Giving Your Materials Life

By Jeffrey Nelson Even after a great meeting with a Realtor, chances are they arent ready to do business with you yet. So how do you keep their interest? How do you keep yourself positioned at the top of their mind? If you keep sending them the same mortgage marketing brochures theyll get bored. So what should you do? Think about your favorite TV show. What keeps you excited about the show and tuning in each week? Its usually because the show features a compelling story line, one that you see in small sections (episodes). When you develop your mortgage marketing materials to reflect this same kind of story telling tactics, you capture the attention of the audience and keep them tuned in for the next episode. Maybe you are having a hard time picturing how you will drip out information in a storyline format. Most people deliver all their information in one fell swoop. But their audience can only digest small amounts of information at a sitting, and thats how you need to structure your marketing approach. Your first step might be sitting down with your prospect and finding out some information so you can tailor your approach to them. What are their goals, obstacles, and challenges for the year? How do they plan to overcome these obstacles? Do they need help? What can you do to help? Once you identify their problems, you can develop your materials to your audience. When you show how you solve the problems they are experiencing, your materials become magnetic to them, and they cant wait to hear more. How do you start? After your meeting or phone call (it could just be a quick survey with no pressure), sit down and immediately write a personalized, handwritten thank you note. Thank them for taking the time to speak with you and learn about their problems. As you close your note, state that they can expect to hear from you with materials to help solve their problems. Next, follow up with a brochure. Many loan officers would give the agent a brochure at the meeting. Instead, you are going to make sure that your brochure addresses their problem, something you couldnt have known in advance. A perfectly designed brochure is one of the cornerstones of your marketing materials. It reinforces your position and gets them to think back to the first meeting or phone call. Now youve had three contacts with the agent (your meeting or call, the thank you note, and now the brochure). In the next phase, continue sending out marketing materials. This time, send materials in a different format. People respond differently to a variety of packaging, some prefer reading while some prefer to hear a message. Send out a CD ROM with a flash presentation. Other items that capture their attention: case studies, special reports, testimonials, postcards, etc. Another great source of information for prospects is press clippings. The press clipping continues your story in the prospects mind. Your clippings should answer questions about major problems, additional problems that occur when problems are ignored, and the consequences of those problems. Agents are far more likely to give you an opportunity when your goal is to discuss their problems. They are inundated with other loan officers hoping to solve their problems. Your first step is to completely understand their issues. Discussing agents problems gives you two opportunities: you develop a greater understanding of their challenges; you create opportunities for continuing conversations. When you focus your mortgage marketing efforts on storytelling and problem solving, you gain the attention of the Realtors, resulting in a productive partnership. Jeff Nelson helps loan officers increase loan originations by attracting quality relationships with real estate agents from the development of customized relationship-building strategies. Click here to get a free copy of the Marketing Planning Guide, a 20-page workbook designed to help you outline a strategy to become an Agent Magnet. Visit us at http://www.loan-officer-marketing.com Article Source: http://EzineArticles.com/?expert=Jeffrey_Nelson http://EzineArticles.com/?Mortgage-Marketing:-Giving-Your-Materials-Life&id=360449 online loan applications personal loans in canada secured personal loan collateral no faxing no refrences payday loans
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Friday, May 30, 2008

Outrageous Testimonials Rule

By Audrey Burton The other day I was giving a talk on sales, and a hypnotherapist asked me how to “convince” visitors to her website to trust her, and call her. One way to do this is by having other people (3rd parties) tell the visitor how incredible she is. These statements are called testimonials, and are one of the most powerful components of an effective marketing message. Thanks to technology, you can pepper your website with testimonials in several formats: 1. Written 2. Audio 3. Video If you are not currently using testimonials, start with easy ones. Email your best clients and ask them to write a testimonial for you. This is often difficult for the client, as they don’t always know how to put their feelings concisely into a powerful statement. They want to, but they need your guidance. You can write it for them and ask them to simply edit it most people really appreciate this as it saves them time. This is NOT the time to be shy or humble!! Write it from their perspective and really rave about how great you and your product are, and the dramatic results. Be shameless and outrageous! The more outrageous you are, the more likely you are to provoke that critical emotional connection, causing the reader to connect with your message and make a purchase. You can also give the client a list of questions to answer to help them create their own testimonial. Be very specific and benefits oriented. Remember the point of this work to motivate a visitor to keep reading, to ask for more information from you, to make a purchase. The testimonial, while about the past client, really needs to address the wants and needs of the prospect! Here’s an example from an attendee of my most recent group program: “I think you are great and really know your stuff! I also know that it’s up to the person to take your information and do something with it! And you provide that information very personally, clearly, and motivationally!” Heather Dubin, Certified Permanent Makeup Artist Tarzana, CA Audio and video clips from your clients can also really speed up the relationship-building process. They are a little more technically challenging, but most web developers can easily do this for you. You can put written testimonials in your written content on your site, as well as grouped together on one page. You can put them on your home page, too, but if you plan to include audio and/or video testimonials, the home page is a fabulous place for those. I also recommend putting the clients’ pictures, full names and geographic locations with some of the better testimonials, so the visitor can really identify with them. Separating these from the rest of the text by putting them in a box draws more attention to them. Scroll down about half way to see an example here: http://www.amarketingstrategy-plan.com I recently added two very lengthy testimonials to my main site as Case Studies. Go to my site, to the case studies page in coaching to see them. These statements give me the opportunity to showcase more about the process of what I do in greater detail, further deepening my relationships with my visitors. It also provides my clients the opportunity to expose their businesses in another location on the web. As you can see, there are several options in using testimonials, but one thing on which all the marketing experts agree testimonials are extremely effective! Let me know if I can help you with yours. Copyright (c) 2006 Audrey Burton Audrey Burton is a practical Small Business Coach. She eliminates business/marketing overwhelm and gets you excited to work on your business again! To sign up for her free, monthly email newsletter, visit her site: http://www.TigressCoaching.com Article Source: http://EzineArticles.com/?expert=Audrey_Burton http://EzineArticles.com/?Outrageous-Testimonials-Rule&id=324176 keywords online loans can you recieve federal loan money for college in your fith year christmas cash advance loan home mortgage loan bad credit
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Wednesday, May 28, 2008

A Look at Promotional Products

By Mario S. Churchill When it comes to getting the attention of individuals and the public at large, nothing is more effective than free products. In light of this, many different companies and corporations will offer promotional products to their intended audience in the hopes of instigating the individual into becoming a loyal customer of the company. Many people might be concerned that by giving away free products to so many people a business could end up hurting itself by giving away too much and not taking in enough in order to cover all the costs that they are generating. However, odds are that with a successful product and successful marketing campaigns that hinge on promotional products a person can easily make money from the process. This is because it helps to spread word of mouth about the product or company. Word of mouth is one of the most effective means of campaigning and generating interested in a particular company or product. This is because the process makes more people aware of the item or company. There are different things that a company can offer. Some things are physical and other things are more vaguely applied to a persons interest in the item. For example, there are many companies that will offer an individual a free item with their interest in the product. At one point in time, it was very popular for banks to offer individual items such as a toaster or pots and pan sets in exchange for opening an account with the bank. Other companies will offer free samples of their product with the hopes that individuals will then try it and become so enamored with the product that they will return to the company of their own volition and continue purchasing the item at full price, thanks to the experience they enjoyed with the sample. These promotional products can be quantified and understood in physical terms, but not all promotions are this easily defined and understood. A more abstract example of a promotional product would be something that was offered by a credit card company online. For example, many cards come with an annual fee, but there are just as many that do not have the annual fee. In order to promote interest in a particular card, the company may be inclined to initially waive the annual fee that comes with the card. As a result, more people will be inclined to look at that card. This is because they can see it written out that annually there is typically a charge that would go with the card, and while they may not currently be paying an annual fee for any of their credit cards, they can still get a card that they would not have to pay the fee on, at least not at first. This is showing the individual an abstract idea which they may not even be currently involved with, and using it as a promotional product in order to generate interest in a particular credit card that an individual might not ordinarily consider because of the annual fee. Mario Churchill is a freelance author and has written many articles on various subjects. For more information on sales incentives or employee incentives checkout his websites. Article Source: http://EzineArticles.com/?expert=Mario_S._Churchill http://EzineArticles.com/?A-Look-at-Promotional-Products&id=453312 saudi arabia reduces personal loan size to 25x salary greatland hard money lender fast cash advance no fax payday cash advance
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Saturday, May 24, 2008

Wedding Planning Online

By Michael Bustamante If you have been dreaming about Wedding Planning as a profession, an Online Wedding Planning course can turn your dreams into an exciting career. Through a distance learning course, you can study to become certified in Wedding Planning in just hours! Since there are no enrollment prerequisites, online Wedding Planning Schools are open to anyone who is seeking a career as a Wedding Planner. Certification in Wedding Planning qualifies professionals for a challenging and rewarding career helping brides, grooms, and family members coordinate all aspects of the perfect wedding. Wedding Planning courses teach how to plan ceremonies and receptions, arrange for photographers and videographers, select and order flowers, suggest wedding attire and invitations, advise the wedding party on etiquette, decorate the ceremony and reception areas, and even how to start a business in Wedding Planning. Wedding Planning can be a complicated, time-consuming, and competitive business. Online certification helps students gain the skills, savvy, and confidence needed to oversee all the details of a wedding, and to prepare a magnificent event. A distance learning course is a convenient way to obtain Wedding Planning Certification in the comfort of your own home, at your own pace, and without giving up current employment. For more information about the field of wedding planning, feel free to research our site for more in-depth information and resources. Copyright 2006 - All Rights Reserved Michael Bustamante, in association with Media Positive Communications, Inc. for SchoolsGalore.com Notice to Publishers: Please feel free to use this article in your Ezine or on your Website; however, ALL links must remain intact and active. M. Bustamante is a staff writer for Media Positive Communications, Inc. in association with SchoolsGalore.com. Find Wedding Planning Online at SchoolsGalore.com; meeting your needs as your educational resource to locate schools Article Source: http://EzineArticles.com/?expert=Michael_Bustamante http://EzineArticles.com/?Wedding-Planning-Online&id=220726 payday advance loan personal loan online loan calculators free paycheck tax calculator
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Wednesday, May 21, 2008

Freebie Sites Taking the Net by Storm

By Alexander LeBlanc The first freebie site saw the light approximately 4 years ago. Since then, millions of users have signed up for them and business owners have multiplied their offerings a thousand fold. The industry continues to show tremendous growth as browsers cant get enough of these sites and the people that run them are capitalizing big time. The basis of this business model is a simple one: incentivized, or forced leads. Lets try and make those industry terms clear for the layman. It all begins with online advertisers of the CPA variety. Advertisers in all shapes and sizes offer a CPA or Cost Per Acquisition payout to affiliates that promote their offers. When a user signs up for one of these offers, the affiliate makes a commission. Here is where the incentivized part comes in. The affiliate, in this case a freebie site owner, shares this commission with the user that generated it. This sharing takes many forms including gifts ranging form the original free iPod to free Xbox 360s and just about anything in between. Cashback rewards have also become increasingly popular and some users have made over $10,000 in easy money just by completing various affiliate offers on freebie sites. Beyond the opportunity to make free money or earn a gift, these sites have something else working in their favor that make them spread like wild fire: viral marketing. Word of mouth for these literally spreads like a virus, from one person to their social network and so on. The reason for this is that freebie sites offer rewards to users who refer new users. On one side of the business model, users are required to complete one offer themselves and refer a set number of friends to do the same so they can earn their free gifts. On the other side, users earn a fixed cash bonus for every person they refer to the site. Thats all well and good from the users perspective, but what makes this model so attractive to the business owners that run these sites? The simple answer is of course money. Here is how these earnings break down. In this first example, the site owner is offering a Video Ipod for 8 referrals. This means the user has to sign up to the site, complete one offer and refer 8 of their friends or family to do the same. Once this process is complete, they receive their gift. Here is the catch: 90% of users can fill an offer and refer one, two, three friends. Then it gets hard and unless the user in question has a huge social network or knowledge of how to get more referrals through forums or advertising, it pretty much stops there. In this case, the site owner has generated an average of $25 to 30 per completed offer and has not shipped a gift. Thats $25 to $120 in profit without doing a thing. For this second example, the site uses the revenue share principle. When a user completes an offer, they get 60% of the commission money. With thousands of dollars in offers up for grabs, the site owner is pocketing 40% of hundreds of dollars per user. Both models have a third stream of revenue which is more or less exploited according to the knowledge and savvy of the particular site owner. Freebie sites can generate thousands of signups per week. That means thousands of optin email addresses that can then be marketed to. Smart site owners will choose the right offers to present to this ever growing list and be on their way to opening up another extremely viable source of income. Here comes the dark side. Spammers have caught onto this principle and instead of using lists wisely, have thrown every offer in the book at their users until they turned away in disgust. Some of the largest operations have even sold customer lists with millions of names to known spammers in exchange for a quick buck. As the industry forges ahead, the sites that promote integrity and originality in their offerings will reap long term rewards while seeing steady growth for years to come. Alexandre LeBlanc is the affiliate and Pr Manager for http://www.myeasyscripts.com His fields of expertise include contextual advertising, internet marketing and particlularly all related to freebie sites. Article Source: http://EzineArticles.com/?expert=Alexander_LeBlanc http://EzineArticles.com/?Freebie-Sites-Taking-the-Net-by-Storm&id=225285 personal loans not a payday loan fax payday loan no faxing payday loan payday loans no credit check computers construction loans online
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Monday, May 19, 2008

A Review of Martha Stewart

By Morgan Hamilton I’ve never been one for cooking, entertaining company, or designing my home, so Martha Stewart is never exactly been on my radar before. Sure, I heard all about her insider trading scandal and subsequent imprisonment, who hasn’t, but I really didn’t know the first thing about the woman. Then I started watching her television show, The Apprentice: Martha Stewart, which was a spin-off of Donald Trump’s popular series. She was actually rather impressive in the way that she handled herself. First of all, I had never even watched the original Trump series, so I don’t know why I wanted to watch the Martha Stewart series. I think an acquaintance tipped me off that was rather entertaining so I checked it out. In case you’re like me and have never seen The Apprentice before, the basic premise of the show is that 16 individuals compete over the course several months for an executive-level position with a six-figure salary. It’s a long, drawnout process in which these people and try to impress Trump by completing certain tasks that are reassigned to them. At the end of each task, members of the losing team were called into a conference room for a meeting with Martha Stewart and two other high-ranking officials from her company (one of whom was her daughter). The losers would then be sent packing by Martha and the winners would live to fight another day. I later was able to learn quite a bit about Martha Stewart Living Omnimedia, which is the name of her holding company. I heard about how the company was founded, discovered some of the basic philosophies that the executives embrace, and received a little bit of a glimpse into how they run their day to day operation. As viewers, we also got to see a side of Martha Stewart that not many people in the business world were privy to. In one case, reports were issued for members of the winning team as incentive. Some of the rewards included hanging out with Martha at one of her many homes in the New York area. So a few of the candidates got to go horseback riding with her, play Scrabble with her, and even eat a homemade breakfast with her. After tuning in to the show, my perspective regarding Martha Stewart and the MSLO Corporation completely changed. After all, both entities had suffered from some seriously negative publicity in the months leading up to the premier of The Apprentice. So if you’re interested in learning more about Martha Stewart, then watching this television show might be a good place to start. It’s a lighter, more entertaining look at the entertainment mogul than you are likely to find anywhere else and presents a good contrast to the way Stewart is portrayed in other media outlets. And of course we all know where Martha Stewart cut her teeth. She is a well-known diva of all things domestic, including cooking, gardening, entertaining, well I think you know what I mean. Morgan Hamilton offers his findings and insights regarding the world of gardening. You can get interesting and informative information here at Martha Stewart Article Source: http://EzineArticles.com/?expert=Morgan_Hamilton http://EzineArticles.com/?A-Review-of-Martha-Stewart&id=259039 faxless no credit check payday loan no direct deposit needed unsecure installment loans financial lenders bad credit low income arizona hard money lenders
Posted by joby in 04:28:06 | Permalink | Comments Off

Tuesday, May 13, 2008

Mobile phones - the Way Ahead!

By [http://ezinearticles.com/?expert=Jennifer_Lopaz]Jennifer Lopaz The concept of mobile phones in itself is highly innovative. Imagine staying connected with people who matter to you at all hours of the day and irrespective of the circumstances you are in! You could be taking a cab back home from a busy day at work, when you get a call from your little daughter asking you to hurry back home. Or, maybe you are a little bit confused regarding a certain issue and want to talk the matter over with your friend. All that you need to do is to dial his number and voila, you would be getting the advice that you were in need of. Mobile phones have thus made all our lives a whole lot easier. At present, we are used to mobile phones that are equipped with megapixel cameras, mp3 music players, video players, visual radio, fm radio and so much more. Empowered by 3g technology, some of the mobile phone handsets of today are capable of ensuring a much more fulfilling experience in mobile communications. They enable us to see our contacts and talk face to face with them in real time! At present, mobile phones are also being used to access the Internet and that too at broadband speeds. Thus, the fact cannot be denied that mobile phones are getting smarter by the day! In the future, we could well expect our handsets to be programmed to identify our touch. The handsets of the future would include tine sensors and would be more intelligent; they would be able to recognize whether it is dark or light in the areas in which they are being used. Currently, work is underway to implement many such innovative features in mobile phone handsets. Software giants such as Microsoft Corporation are leading the way in this endeavor. The future of mobiles is thus full of promise! [http://www.mobilerainbow.co.uk]Best Mobile Phone Offers Choose [http://www.mobilerainbow.co.uk]Best Mobile Phone Offers on Contract Mobile phone Deals. Article Source: http://EzineArticles.com/?expert=Jennifer_Lopaz [http://ezinearticles.com/?Mobile-phones---the-Way-Ahead!&id=227248 ]http://EzineArticles.com/?Mobile-phones—the-Way-Ahead!&id=227248 no credit check computers bad credit secured personal loans business credit card with no credit check personal payday loans
Posted by joby in 05:52:03 | Permalink | Comments Off